We sent our team to CES – the Consumer Electronics Show – and we want to share with you what we believe are the top trends that trade show leaders need to keep in mind for 2018.
Draw a Crowd & Close a Deal
No longer can companies ignore innovation and technology customer engagement as a component of their trade show program – it is now vital to success. Companies are doubling down on this element of the exhibit and it’s becoming the number one way to draw a crowd and close a deal.
TVs are Still In
No one would have guessed that TVs would still be a hot item. At CES, TVs were everywhere and huge brands like LG and Sony made them center stage. Different types of TV displays were found throughout the show floor and brands were using them to communicate a message with high impact right on the show floor. TVs are ever-versatile and can be extremely useful within exhibits whether they are the walls, ceilings, tables, etc. there are endless ways to use TVs.
VR & AR at the Top
Both are growing at a rapid rate and companies are finding new ways to utilize this technology to be specific to their brand. No matter the industry, there’s a way to implement this experience into any exhibit. To have flawless execution, it’s imperative to have a partner who can help implement the technology with experience.
Sustainable Growth
Millennials have demanded more sustainability as consumers and this demand is becoming increasingly popular amongst other generations. Sustainability is increasing, and the trade show industry is learning that it needs to catch onto the wave to connect with its consumers. Now, more than ever, companies need to begin to transform their trade show exhibits to ones that are earth-friendly. Simple ways to start this evolution might include custom rental exhibits, resourcefully made exhibit architecture and more.
Education & Knowledge
It’s important to be educated within the realm of innovation. We see countless people swamped with huge workloads in their work life and little time to read up on trends. So, if this is you, we recommend having quarterly innovation conversations with your trade show partner to inquire and learn what’s new in the industry so that you can always stay ahead of the curve.
We love having these conversations with our clients – schedule time with us. We’d love to chat and tell you how we can help you to become more innovative and close more deals.