The case & cases for nParallel
Ultimately, what we do is far more illuminating and telling than what we say we do. Our happy trade show and retail client roster encompasses a wide range of industries: medical, food, manufacturing, tech, B2B/C, building materials, outdoor apparel, footwear and more. Having many glowing case studies to choose from is a pleasant dilemma. Here are a few to make our case.
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TRADE SHOW EXHIBITS - RETAIL DISPLAYS - ON THE ROAD - TECHNOLOGY
TRADE SHOW EXHIBITS
Creating Natural Environments with Aveda
Aveda had not been to a trade show in 14 years and had an objective of reinvigorating the brand awareness in the Southern California market to share the Aveda vision and concept. With an emphasis on the art and science of pure flower and plant essences, it was important to create a natural environment that would be a unique experience within the limits of the show hall.
General Mills — From Farm to Table Exhibit
In 2016, General Mills strategically selected nParallel as their preferred trade show design partner, just in time for Natural Products Expo West. nParallel took the challenging and creative concept of integrating eight different General Mills brands under one exhibit to create a cohesive feel.
Constructing and Creating with Kobelco
InQuest Marketing selected nParallel to define the trade show concept for their client Kobelco. nParallel designed the exhibit space and delivered all elements for the international construction industry trade show ConExpo.
Wolters Kluwer’s Healthcare Solutions Booth
Wolters Kluwer specializes in advanced technology to help aid healthcare professionals in important decisions on patient care and outcomes using their integrated solutions, content and productivity tools. They are also one of nParallel’s first clients.
Pearson’s 7th Street Confections Brand Launch
Pearson’s Candy has been an nParallel client since 2015, and they engaged nParallel to refresh their current exhibit to support the launch of the new 7th Street Confections Brand at Sweets & Snacks Expo 2017.
Angie’s BOOMCHICKAPOP AT NPEW 2018
Angie’s BOOMCHICKAPOP wanted to build awareness and excitement around their brand and their latest Crush It campaign, introduce 2018 innovation and promote in-store campaigns for upcoming business quarters.
GENERAL MILLS AT NPEW 2018
General Mills tasked nParallel with helping them showcase their natural and organic brands as an experiential exhibit at the Natural Products Expo West 2018 trade show.
A VERSATILE AND MOBILE SOLUTION FOR MATRIXCARE
MatrixCare, the experts in successful technology solutions for long-term care delivery, asked nParallel to create a mobile solution to best showcase their healthcare technology.
"Best Booth" AWARD for General Mills
Our team helped General Mills receive the “Best Booth” award for its originality, interactive experiences, and impact at Natural Products Expo West.
SUNSOIL AT EXPO WEST
Sunsoil (formerly known as Green Mountain CBD) approached nParallel looking for a partner to quickly help them launch their new brand at their first national trade show.
A Stand-out 70’ x 110’
Our team began working with Chief Manufacturing, a division of Legrand, more than a decade ago. Over the years we helped them evolve their trade show presence to be a market leader on the show floor.
high-end and contemporary
Plato Woodwork approached nParallel to help them reposition their brand at KBIS – the premier event for the kitchen and bath industry. Plato’s goal in attending KBIS was to...
RETAIL DISPLAYS
New Era CAPs – Nationally Recognized Retail
Over the years, New Era Cap has engaged nParallel to support their retail programs through relevant and unique fixtures and displays to showcase their hats.
Keen’s Hard Working Retail Fixtures
Since 2011, nParallel and Keen have combined efforts to reach people who need footwear that boast the core elements of the Keen brand: superior fit, extra durability, unending comfort, and exceptional performance.
Kruskopf & Company Retail Pop-Up Case Study
The full-service digital agency – Kruskopf & Company – approached nParallel to bring an ad campaign to life with a pop-up retail installation at Minneapolis – St. Paul (MSP) Airport.
ON THE ROAD
Breaking Records with NEW ERA CAP
New Era Cap has been expanding into high-profile events such as the Super Bowl, NFL Draft, MLB’s All-Star Game and more. As they’ve continued to grow, nParallel has helped New Era drive brand awareness, increase revenue and engage with customers through creative designs, visuals, layouts and overarching retail strategies.
ST. JUDE – CONNECTING WITH FAMILIES THROUGH STORIES
The team at St. Jude approached nParallel with an objective of creating a visually appealing exhibit space for people to learn about the company at an outdoor concert. Through the event, St. Jude wanted to create an impactful experience to compel those who visited the space to become passionate about the work they do, and to hopefully provide a donation.
TECHNOLOGY
Titan Tools Connector app
Titan Tools, a leader in professional-grade spraying technology, approached nParallel with a specific goal of wanting to create awareness about the Titan Coating Connector app at the Sherman Williams National Sales Meeting. The app offers Sherwin William’s employees relevant real-time information that makes their job easier and helps them help their commercial painting customers.
Kobelco's 55" android display
InQuest Marketing selected nParallel to collaborate with them to design a one-time trade show concept for their client Kobelco Construction Machinery USA, an industry-leading crawler excavator company.
GREX PROJECTION MAPPING
InQuest Marketing approached nParallel to create a custom rental exhibit solution that incorporated projection mapping for its client GREX, an industry-leading railway maintenance technology company.
SENSR – SIMPLER IS BETTER
SENSR’s agency InQuest Marketing approached nParallel to create a 10x20 custom rental exhibit solution for the Railway Interchange show including a display that would demonstrate to exhibit attendees how SENSR’s structural monitors measure the impact of a strike to a railroad bridge pylon.
AGOSTO’S FLIP-DISC WALL
Our client Agosto was a sponsor of the Google Cloud Next ’18 conference. They engaged our team with a unique on-site opportunity from Google to help them develop an exhibit experience that allowed Agosto to break away from their standard exhibit-style show guidelines.
