One thing we know what to do here at nParallel is add dimension to your brand. Angie's Kettle Corn literally POPs off the wall now. This refresh of their 10’ x 20’ exhibit burst onto the Natural Products Expo East floor this week!
As you may or may not know, the 2015 Major League Baseball All-Star Game will be played in Cincinnati. We helped New Era Cap outfit the Reds’ stadium with some signage that was unveiled last week…here's a sneak peak for you!
Here at nP, not only are we passionate about doing good work, but we are also passionate about doing good for the world. One of the causes we raise money for is diabetes research, and this year we are getting involved with a charitable golf tournament that donates money to the work being done at The Schulze Diabetes Institute at the University of Minnesota. In the 18 years the tournament has been around, it has raised over $5 million in support of diabetes research! You can learn more about the tournament by clicking on the link below, and if you are interested in getting involved also, please let us know!
We are excited to welcome Carol Copeland to our Creative Department! You can check out our full press release on the addition of Carol to our team here!
WE ARE PLEASED TO ANNOUNCE THE RECENT SUCCESS OF OUR NEW CLIENTS IN THE PET INDUSTRY AT THE GLOBAL PET EXPO IN ORLANDO, FL. GLOBAL PET EXPO 2014 MARKED THE DEBUT OF TRADE SHOW EXHIBIT PROGRAMS FOR NEW CLIENTS PM&J AND PAWABUNGA, AND ALSO MARKED PETCHATZ’ SECOND OUTING WITH ITS NEW BOOTH. YOU CAN READ OUR FULL PRESS RELEASE ON THE SUCCESS OF OUR NEW CLIENTS HERE.
nParallel is pleased to announce its inclusion on Event Marketer Magazine’s Fab50 list. This list serves to highlight the top 50 fabricators serving the U.S. event and exhibit industries, and it is the world’s only editorial listing of top exhibit builders. In its 2nd year of existence, this list was created to serve as a comprehensive guide for use by event marketers in search of the best exhibit fabrication partner. Each company featured on this list was required to submit information on their business, people, culture, clients, capabilities and competencies for consideration. This information was analyzed both by editors of Event Marketer and the analysts of the Event Marketing Institute in order to ensure the selectivity of the list.
A combination of numerous factors contributed to nParallel’s inclusion on this list, including upgrades in CRM, accounting systems and marketing efforts, the addition of a new CNC machine to its fabrication facility and the addition of several new employees in all areas of business. In addition to these factors, nParallel’s creative capabilities also played a role in its inclusion on the list. Over the years nParallel has come to be known for the scope of its creative capabilities, an attribute showcased recently when its work for Aveda won a Best Booth Award at the 2014 International Salon and Spa Expo.
“Everyone on our team was thrilled to hear we made this year’s Fab50”, said Megan Diamond, President, nParallel. “Our inclusion on this list is not only due to the ongoing efforts of our entire team here at nParallel, but also due to the fantastic clients and partners we have. We want to thank them for continuing to allow us to do the type of work that merits our inclusion on this list. We also offer our congratulations to the other Fab50 honorees”.
Minneapolis, Minn.- nParallel is pleased to announce its work with Aveda recently won a “Best Booth” award at the 2014 International Salon and Spa Expo. Aveda’s presence at ISSE 2014 marked the first time in 10 years that the company has exhibited at a domestic trade show. The company called upon strategic trade show and event services consultant, Triad Conferences, to assist in its search for the right exhibit house to reintroduce its trade show program to the US. Resulting from a long history of successful collaboration on a number of projects, Triad turned to nParallel for their expertise in creative design and dedication to client service. “Our experience with nParallel has consistently been that our clients’ expectations are exceeded in every dimension, and the Aveda project is another tremendous example of this”, said Ranae Hanson, Owner, Triad Conferences. “Design and execution of such a stunning booth is the reason that nParallel stays top of mind when our clients are in need of new exhibits, or enhancements to existing properties”. nParallel (Minneapolis, MN) is a full service agency of trade show and retail professionals that designs and produces custom exhibits, displays and fixtures that establish brands in trade show, retail and corporate environments. Aveda (Blaine, MN) is an international beauty company, renowned for its focus on the art and science of plant and flower essentials in the creation of all its products.
Aveda tasked nParallel with creating an eye-catching oasis that would be both functional and fantastical, and would feature the theme of its new product collection, Culture Clash. In addition to the various product demonstrations that would need to happen inside the booth, it was Aveda’s desire that show attendees would feel as though they were transported to another time and space upon setting foot inside the booth. nParallel drew inspiration from a number of wide-ranging sources including the recent Aveda Congress theme, Nomad. This theme, Nomad, was designed to embody the idea of “culture clash”; the meshing of old with new, classic with modern, familiar with otherworldly, from all different parts of the globe. Working in constant collaboration with Aveda, nParallel utilized unconventional materials to create a 30’ x 40’ Island Exhibit that was both visually stunning and effortlessly functional. From its exterior crate structure and living plant-wall, to the giant LED displays and interactive product demonstration areas, nParallel’s design married whimsical charm with technical brilliance. With their featured products in place, the expert team from Aveda was able to successfully utilize all elements of the booth to involve show attendees in a transformative experience. “We challenged nParallel with the creation of a non-traditional trade show booth that featured specific experiential elements designed to showcase the Aveda culture, mission, vision and values”, said Kevin Molin, Vice President Technical Education, Aveda. “Their understanding of our goals was creatively reflected in both concepting and execution of the booth design and fabrication. nParallel not only met, but exceeded our expectations.”
About Aveda
The art and science of pure flower and plant essences is the core of Aveda. Their beauty products are alive with the life force of plants, and contain pure essential oils. While they specialize in hair care, they offer plant based products-skin care, makeup, pure-fume™, aromas and lifestyle-that are all professionally developed, clinically tested, and go to exceptional lengths to be respectful of the earth. Their professional network, nearly 7,000 salons and spas worldwide, shares that same commitment.
About nParallel
From inspiring exhibits, to innovative displays, to inventive fixtures, nParallel creates structural marketing solutions that personify brands and captivate customers. They are committed to forming partnerships with their clients, and are passionate about service excellence. Whether the venue for connecting with your customers is a show, a store, a mobile marketing environment, or your headquarters, the seasoned pros at nParallel will collaborate with you to fulfill your big-picture vision.
We're excited to see our work with Aveda featured by The Minneapolis Egotist. Click here to head to their website to check out the full post!
As a leading independent manufacturer of tooling systems for the metal industry, Wilson Tool saw the 2013 FabTech trade show as an opportunity to revamp its booth, so that its booth’s display accurately reflected the dedication to customer service, ease of doing business and use of advanced technology that define the company. Wilson Tool approached nParallel with the challenge of designing and updating its booth with these goals in mind. nParallel was excited to partner with Wilson Tool, to turn this opportunity into a successful reality. nParallel worked collaboratively with Wilson Tool to design an engaging booth experience that showcased the company’s technical capabilities through distinct but cohesive display areas within the booth space. Most importantly though, was the booth’s overarching theme: the human element of “We are Wilson”. As the company places great emphasis on tailoring its business around its customers’ needs, Wilson wanted to showcase the fact that they are so much more than just the parts they produce. From the booth design, to the graphics and text used on signage, to the interactivity of each different segment of the booth, all of these components were created to familiarize booth attendees with Wilson’s dedication to maintaining the highest level of customer service and facilitating easy business transactions regardless of the complexity of a given solution. Wilson Tool sees this human element of customer service and ease of doing business as its differentiating factor, as compared to its competitors.
The technological elements nParallel utilized to showcase Wilson Tool’s technical capabilities included use of projected imagery on a hanging screen in the front of the booth, iPads integrated with product information, video conferencing technology developed by Wilson, and large display screens with looping video, as well as strategically placed lighting elements. With its eye-catching and unexpected motion, the use of projected imagery on the hanging screen was designed to draw attention to the new product display, and attract attendees into the Wilson Tool booth. The use of iPads in the punching product area gave booth attendees greater access to the products, allowing them to interact with each different product, rather than just observing them as static objects. Wilson’s video conferencing area allowed booth attendees to interact with a live company representative, showcasing both ease of doing business with the company and the company’s dedication to accessible customer service. Finally, the large display screens in the booth played two different videos on loop; one video highlighting the company’s technical capabilities and the other presenting past case studies and successfully implemented solutions. Based on feedback from the 2013 FabTech show, nParallel’s design of Wilson Tool’s booth was a resounding success. nParallel appreciates Wilson Tool’s partnership on this project, and looks forward to partnering with the company on future opportunities.
Everything worked well! The booth set-up was outstanding and everything ran very smoothly from beginning to end!- Dean Mazeska, Sales
From concept to reality, nParallel brought incredible energy, organization and innovative design to our new trade show presence. Their insight into our business model, the attention to detail and their collaborative approach translated into an energized show environment to work in. This was clearly reflected in the booth traffic movement – easy to navigate, product interest in every corner and on many levels.As an added bonus the new booth took only minutes to open and close each day – something the working staff greatly appreciated. We are looking forward to a continued partnership with nParallel. I would highly recommend nParallel for their professionalism and creativity. -Deeny Raasch, Marketing