The world of brand marketing is moving from static images, displays, graphics, to an all-around digital experience to better engage audiences. What used to be an image is now a video. What used to be an exchange of business cards is now smart lead capture. What used to be a pamphlet is now an interactive touch-screen education center.
We are seeing a massive move to digital in the industry across trade shows, retail showrooms, pop-up shops, corporate lobbies, and road shows – it’s expanding in new ways at every event. The popularity of digital merits space within brand experiences because of its ability to connect in a more impactful way, drive engagement, build community, and grow organizations.
As we move into 2019, here are six ways brands are winning through digital integrations.
1. Increasing smart technology programs across their organization
It not only better serves your organization but more importantly, it better serves your clients.
2. Reassessing lead captures at trade shows
Leverage technology and data to work with your brand experience for ease, convenience, and to promote efficiencies on the show floor.
3. Creating digital cohesion
Weave digital technology through all brand experiences from beginning to end. It will better engage your customers and reach them through the means that matter most to them.
4. Adding more content displays
Increase digital content display screens to better showcase tailored content and provide real-time insight that helps customers.
5. Integrating marketing automation
Implement technology for marketing automation to offer clients the information they need and when they need it.
6. Offering intrigue
Create brand experiences that grab attention from across the room with technology that draws people in.
We all know that digital has features that foster longer dwell-times within brand marketing and digital helps to move the needle when it comes to customers engaging with brands, and that’s what we want.
If we can recommend anything as it relates to this trend, think through your brand presence and challenge your company to increase engagement through digital solutions. Digital can tremendously increase conversations and business results and 2019 might just be the year to make a digital transformation.